Entering the travel industry has become increasingly attractive in recent years, and knowing how to become a travel agent in the U.S. can open the door to a flexible, profitable, and rewarding career. As of 2025, the travel sector is experiencing strong growth thanks to the surge in post-pandemic tourism, digital booking trends, and the rising popularity of personalized travel experiences. This has led to higher demand for certified travel agents nationwide.
Understanding the Role of a Travel Agent
A travel agent helps clients plan, book, and manage travel arrangements. This includes flights, accommodations, cruises, tours, and travel insurance. While online booking platforms have changed the industry, travel agents continue to thrive because they offer expertise, personalized service, and access to exclusive deals.
Key responsibilities include:
- Booking flights, hotels, and transportation.
- Advising clients on destinations, itineraries, and travel documents.
- Providing guidance on travel insurance and safety requirements.
- Handling cancellations, changes, and emergencies efficiently.
The U.S. Bureau of Labor Statistics reports steady employment for travel agents, with job growth projected to continue through 2032, particularly for those who specialize in niche travel services or luxury markets.
Step 1: Meet Basic Education Requirements
Becoming a travel agent doesn’t legally require a college degree in most U.S. states. However, a high school diploma or GED is typically the minimum requirement.
For individuals who want to stand out, associate’s or bachelor’s degrees in hospitality, tourism, business, or marketing can provide a competitive edge. Many successful agents also take specialized travel courses to sharpen their industry knowledge.
Step 2: Complete Specialized Travel Agent Training
Professional training is essential to gain credibility and practical skills. Options include:
- Travel Agent Certification Programs: Offered by institutions like The Travel Institute and the American Society of Travel Advisors (ASTA). Programs cover destination knowledge, booking systems, sales strategies, and legal compliance.
- Online Training Courses: Many platforms provide flexible online classes with recognized certificates.
- Supplier Training: Airlines, cruise lines, and hotel groups offer free or low-cost training to familiarize agents with their services.
Certification isn’t mandatory in the U.S., but it builds trust with clients and employers, and can help agents earn higher commissions.
Step 3: Decide on Your Career Path
There are two primary paths when exploring how to become a travel agent:
- Work for an Established Travel Agency
- Ideal for beginners.
- Provides training, client leads, and access to booking systems.
- You may earn a salary plus commissions.
- Start Your Own Travel Agency
- Offers flexibility and independence.
- You must handle marketing, licensing, and business setup.
- Commissions are higher, but so is responsibility.
Many new agents start with an agency to gain experience before becoming independent.
Step 4: Register Your Business and Meet Legal Requirements
If you plan to operate independently, you need to establish a legal business entity. Steps include:
- Registering your business name with your state.
- Obtaining an Employer Identification Number (EIN) from the IRS.
- Acquiring necessary state or local business licenses.
- Setting up a business bank account for financial tracking.
Some states, like California, Florida, Washington, and Hawaii, have Seller of Travel (SOT) laws requiring registration and bonding to protect consumers. These regulations ensure agencies comply with consumer protection standards.
Step 5: Get Accredited and Gain Industry Access
Accreditation allows you to issue tickets and access wholesale travel rates. The most recognized accreditation bodies are:
- IATA (International Air Transport Association) – for agencies issuing airline tickets directly.
- ARC (Airlines Reporting Corporation) – for U.S.-based agents.
- CLIA (Cruise Lines International Association) – essential for cruise-focused agents.
Alternatively, new agents can join a host agency, which provides accreditation, booking systems, and support in exchange for a share of commissions. This is often the most practical route for those starting out.
Step 6: Build Your Client Base and Market Your Services
Marketing plays a critical role in a travel agent’s success. Effective strategies include:
- Creating a professional website showcasing your specialties.
- Using social media platforms like Instagram, TikTok, and Facebook to share travel tips and promotions.
- Attending travel expos and networking events to meet potential clients.
- Offering referral discounts to encourage word-of-mouth growth.
Niche specialization—such as luxury travel, adventure tourism, corporate travel, or destination weddings—can set you apart in a competitive market.
Step 7: Keep Up With Industry Trends and Continuing Education
The travel industry evolves quickly. To stay competitive:
- Participate in ongoing training and earn advanced certifications.
- Stay updated on airline policies, visa rules, and global events.
- Join professional associations such as ASTA or NACTA for networking and resources.
- Attend industry conferences and webinars to learn about new destinations and technologies.
Clients expect travel agents to provide current, accurate information—staying informed builds trust and boosts repeat business.
Earning Potential for Travel Agents in 2025
Income varies widely depending on the business model, niche, and experience.
- Entry-Level Travel Agents (working for agencies): Average $30,000–$45,000 annually.
- Independent Agents: Can earn $50,000–$100,000+ depending on bookings and commissions.
- Luxury and Corporate Specialists: Often exceed $150,000 annually with established client bases.
Commissions typically range from 10% to 16% on packages, cruises, and tours. Some agents also charge service fees for complex itineraries.
Why 2025 Is a Great Time to Enter the Travel Industry
The U.S. travel market is seeing unprecedented recovery and expansion. Domestic travel remains strong, while international tourism is climbing quickly due to relaxed entry restrictions in many countries. Digital platforms have made marketing more accessible, and travelers are increasingly seeking expert guidance to navigate complex options.
With flexible training options, lower startup barriers, and rising demand, now is one of the best times to learn how to become a travel agent and establish a thriving career.
Are you ready to take the first step toward your travel career? Share your thoughts or questions in the comments below — your journey starts here.